Design
Bridal Boutique - Defining the brand positioning to enter a new market
BACKGROUND
Who they are: A boutique bridal studio offering unique, custom, design-led gowns for elegant brides in Southeast Asia Their goal: Raise awareness of their brand in their key markets (with their expansion) to the right audience, with the right messaging. Their challenge: Despite having beautiful visuals and high-quality gowns, the brand voice wasn’t clearly defined due to a small team. Content felt disjointed, and the studio struggled to articulate their offerings and story. Their aesthetic was refined, but it did not come through on social media. Founders were unsure on how to execute content creation without a clear tone or structure.
WHAT I DID
- Led a strategy session to distill the brand’s core values, ideal customer mindset, and emotional hooks - Identified the brand's essence: quiet luxury, editorial beauty, and thoughtful elegance - Created a social media narrative for the brand, including the look and feel, and a brand voice guide to help all future copy and content - Proposed content pillars with concrete examples in each
REAL RESULTS
• Clear and ownable brand voice that differentiates them in a saturated bridal market • Internal alignment between visuals, copy, and overall customer experience • Clear direction for each marketing channel